Self fufilling belief
Posted by aogTuesday, 30 April 2013 at 12:31 TrackBack Ping URL

I was out at the store the other day and bought some small cans of Perrier. I buy that because I think it tastes better than the alternatives, but at the time I still wondered how that could be. It’s just carbon dioxide infused in water, how could it really taste any different than any other brand? It’s possible that it’s the particular mineral load that does it. It might also simply be the affect of advertising or other imposed social expectation.

The question is, if it is the latter, if I only think Perrier tastes better because I have been conditioned in some way to think that, does it matter? Taste is perception and all perception is filtered so is a better taste due to expectation different from “really” tasting better? Is the value add of Perrier the ability to create this better experience through psychological means?

My resolution is that I don’t care, my perception is all that matters.

Comments — Formatting by Textile
Bret Tuesday, 30 April 2013 at 20:10

Just a type of placebo effect.

I think the various sparkling waters taste different from each other and club soda. They probably have slightly different amounts of minerals and are probably pressurized to different levels which might change the level of acidity very slightly.

Annoying Old Guy Tuesday, 30 April 2013 at 21:14

Club soda is clearly different — that looks to be because it has salts added, although in another way that is just your point about dissolved minerals again.

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