I was out at the store the other day and bought some small cans of Perrier. I buy that because I think it tastes better than the alternatives, but at the time I still wondered how that could be. It’s just carbon dioxide infused in water, how could it really taste any different than any other brand? It’s possible that it’s the particular mineral load that does it. It might also simply be the affect of advertising or other imposed social expectation.
The question is, if it is the latter, if I only think Perrier tastes better because I have been conditioned in some way to think that, does it matter? Taste is perception and all perception is filtered so is a better taste due to expectation different from “really” tasting better? Is the value add of Perrier the ability to create this better experience through psychological means?
My resolution is that I don’t care, my perception is all that matters.