Young job hunters need to rethink their social media presence. Social proof is critical to employers.
Is that true? I can understand the “drop the drunken frat party pictures” but speaking as an employer I check social media only for extremes — an obviously out of control person, utterly inarticulate, or a sparkling genius1. But if your social media doesn’t indicate one of those, I can’t imagine caring. Certainly the absence of a social media presence would be of no consequence.
On the flip side, even as I pick up new clients for consulting, none of them care about my social media except for basically the same reasons or other minimalistic points2. Is this more prevelant in non technical fields?
1 For example, an astoundingly brilliant but ironically challenged blogger.
2 For instance, it’s expected that you have a LinkedIn page, but no one seems to care what’s on it beyond corporate contact information, since the point is to put you in their electronic rolodex.