The Wall Street Journal reports that
Federal regulators are beginning an effort to crack down on stealth advertising in television shows, a move aimed at letting consumers know when companies have paid to use their products as props.
Uh, is there any person capable of being informed about this by the federal government that doesn’t already assume any product placement is the result of payment? If you haven’t already figured that out, no public service announcement is going to clue you in. Not that I watch broadcast TV anymore, but adding even more visual clutter of disclaimers is likely to be counter productive, even presuming the existence of naifs who can only be informed by end of show disclaimers.