Posted by aogMonday, 28 January 2008 at 11:09 TrackBack Ping URL

Still inside the tea bag

I thought this post at Hot Air was interesting, in an indirect way. The subject is a video put out by the Giuliani campaign. It’s a tally of the newspapers that have not endorsed Giuliani, culminating in the NY Times endorsement of Senator McCain. The author wonders,

Why is this ad web-only? Except for Huckabee’s hyper-popular Chuck Norris spot and the infamous Christmas message spot, even highly rated web ads rarely do more than 50,000 views. Who’s going to see it except the sadly irrelevant blogosphere?

It seems obvious to me — the American Street is still not to the tipping point where this argument will gain much traction. The mendacity of Old Media is a paving stone in the blogosphere, but the politically active online community is, not quite irrelevant, but a minor contributor to the American Street. This might work next time, in four years, but I think the diffusion of active disdain of Old Media still has a few more years before it’s fully percolated out of the blogosphere.

P.S. There’s also the thought that most Old Media is highly ignorant or disdainful of the Internet, so there might not be nearly as much blowback in coverage of Guiliani as is likely if this were put out on mainstream channels. Or Guiliani is just running out of cash.