Crossing gender lines
Posted by aogTuesday, 29 July 2003 at 08:31 TrackBack Ping URL
One of the toys being heavily advertised these days is ello™ which seems to be Lego™ for girls. It’s a modular construction system made out of plastic with which one can build a wide variety of things. All of the pictures show things like doll houses and tea parties but the pre-built shapes are fairly basic so these constructs are not implicit in the kits. This is what distinguishes something like Lego or Ello from a doll house kit. The marketing blurb is
ello™ is designed for the open-ended, creative way girls play. … Girls can build it, change it and rearrange it!
This seems very similar to the way dolls are sold to boys as “action figures”. It will be interesting to see if Ello does well.
Comments — Formatting by Textile
Karen Monday, 25 August 2003 at 22:23

I just purchased a large pack of Ello for my 7.5 year old daughter. Well I don’t think it is worth the cost. It is interesting. The ages are for 5 and up but you do need some dexterity to put the pieces together. I would say 7 and up. She played for about 2hours and stopped…we shall see tomorrow. I think it is just one of those fad toys that they will play with for a few days and put away.……Like polly fashion.

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